How to Know When It’s Time to Pivot Your Business

<p>Discover more marketing insights and top agencies at <a href="https://www.designrush.com/" target="_blank" rel="noreferrer noopener"><u>https://www.designrush.com</u></a> </p><p>DesignRush Podcast host Kia Johnson speaks with Seventh Bear founder and Content Marketing Institute Chief Strategy Advisor Robert Rose about how to build through disruption, turn expertise into a business advantage, and recognize when the strategy that got you this far needs to change. </p><p>Rose shares how the dot-com crash led him to CrownPeak, why he built its marketing team around storytellers, and how competing against companies like IBM and Microsoft changed his thinking about differentiation. </p><p>He also explains how he helped turn content marketing into a practical business discipline and why another major market shift eventually pushed him to reinvent his consultancy as Seventh Bear. </p><p>What you’ll learn in this episode: </p><ul><li><p>Why market disruption can create opportunities to pivot and grow </p></li></ul><ul><li><p>Why building around core talent can be more valuable than hiring for tools </p></li></ul><ul><li><p>How to know whether your competitive differentiator actually matters </p></li></ul><ul><li><p>How to spot an emerging market opportunity before it becomes obvious </p></li></ul><ul><li><p>How to turn expertise and ideas into a repeatable business methodology </p></li></ul><ul><li><p>When to stop protecting an old business model and build something new </p></li></ul><p>Related DesignRush resources: </p><p>Explore growth marketing strategies: <br><a href="https://www.designrush.com/agency/digital-marketing/trends/growth-marketing-strategies" target="_blank" rel="noreferrer noopener"><u>https://www.designrush.com/agency/digital-marketing/trends/growth-marketing-strategies</u></a> </p><p>Learn how strong brand storytelling creates differentiation: <br><a href="https://www.designrush.com/agency/content-marketing/trends/examples-of-brand-stories" target="_blank" rel="noreferrer noopener"><u>https://www.designrush.com/agency/content-marketing/trends/examples-of-brand-stories</u></a> </p><p>#BusinessGrowth #MarketingStrategy #ContentMarketing #BrandStorytelling #DesignRushPodcast </p>