DT #673 Navigating Uncertainty in Site Selection and Facility Investment

What does the future hold for facility investment in an increasingly uncertain economy?

In this episode of Develop This!, Dennis Fraise speaks with Jerry Szatan, a veteran site selection consultant with more than 35 years of experience, about the challenges and opportunities shaping investment decisions today.

Jerry shares why many companies are taking a more cautious approach to expansion, navigating economic uncertainty, shifting market conditions, and evolving business priorities before committing to major projects.

A major focus of the conversation is artificial intelligence and its growing role in site selection. While AI is helping companies analyze data faster than ever, Jerry emphasizes that technology is only as effective as the questions being asked—and that experience, judgment, and relationships remain critical components of decision-making.

The discussion also explores the importance of community readiness. From infrastructure and site preparedness to workforce capacity and long-term planning, communities must be ready to move quickly when opportunities emerge.

Throughout the episode, Jerry offers practical insights on how economic developers can position their communities for success despite an uncertain investment climate.

A key takeaway? While technology and market conditions continue to evolve, strong relationships, solid infrastructure, and strategic preparation remain the foundations of successful economic development.

Key Takeaways

Economic uncertainty is causing companies to delay major investment decisions

AI is accelerating analysis but cannot replace experience and judgment

Relationships remain a critical factor in site selection decisions

Community readiness is essential for attracting new projects