Barry Hearn’s Brutal Blueprint for Building a Global Sporting Empire

In this high-octane episode, legendary sports promoter Barry Hearn breaks down the unapologetic philosophy that transformed snooker, darts, and boxing into multi-million dollar powerhouses.

He pulls no punches as he discusses the necessity of "proper greed," the thrill of the deal, and why he believes the modern world has gone soft. From his working-class roots to the boardroom, this is a masterclass in relentless ambition, cut-throat negotiation, and the art of turning niche sports into global spectacles

BEST MOMENTS

"I'm a great believer in greed. I think greed is a wonderful thing if it's harnessed properly. It's the engine room of the world."

"I don't want to be equal. I want to be better. I want to win. And if you don't want to win, you're in the wrong room with me."

"The world doesn't owe you a living. You owe the world a performance. Get up, shut up, and get on with it."

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