Laura Ritchey, CEO of GEODIS in Americas, on Building Agile 3PL Operations That Scale

In this live conversation from Manifest 2026, Laura Ritchey, CEO of GEODIS Americas, breaks down how logistics expectations have shifted from pure speed to a three-way balance of cost, speed, and quality. She explains why “agility” is more than a buzzword, how 3PLs must design flexible platforms for both enterprise and high-growth brands, and why real strategic partnerships begin when things go wrong, not when SLAs are green.