How to Turn Fulfillment into a Growth Engine: Patrick Allard’s Playbook

Patrick Allard, President of Fulfillment Services at Essendant, shares two decades of logistics and e-commerce fulfillment expertise. He breaks down connected commerce as a strategic imperative, discusses the tech and operational challenges in modern fulfillment, and reveals when to scale vs. stabilize 3PL operations amid evolving customer expectations and market dynamics.