(EN) Fiona Flannery - Navigating the New Era of Internal Comms

<p>In our latest episode of "Addicted to Comms," we had the pleasure of traveling to Zurich, Switzerland, to meet Fiona Flanery, the Head of Internal Communications at Deloitte. This insightful conversation shed light on the evolving landscape of internal communications, particularly in the context of hybrid work environments and technological advancements.</p><p><strong>Key Highlights:</strong></p><ol> <li><strong>The Importance of Listening and Stakeholder Engagement</strong>: Fiona emphasizes starting with listening and understanding the internal landscape. Building relationships with key stakeholders and gaining a seat at the table are crucial for effective communication strategies.</li> <li><strong>Data-Driven Decision Making</strong>: Modern internal communications rely heavily on data. Leveraging data helps in crafting targeted communications and making informed decisions, ensuring that messages resonate with their intended audiences.</li> <li><strong>AI and Future Trends</strong>: The conversation delved into the potential of AI in enhancing personalization and efficiency in internal communications. While there are apprehensions about AI, its role in operational tasks could free up time for more strategic initiatives.</li> <li><strong>Tailored Communication Across Generations</strong>: With a diverse workforce, including Millennials and Gen Z, internal communicators must tailor their strategies to meet varying expectations and consumption preferences. This involves not just what is communicated, but how it is delivered.</li> <li><strong>Employee-Generated Content</strong>: Fiona shared insights on the growing trend of employee-generated content, which adds authenticity to internal communications. She discussed the challenges and benefits of managing this content while maintaining control and governance.</li></ol>