Lessons for Truthful AI Advertising

Maggie Welsh and Julie Albert expose “AI washing”—overstated or misleading AI marketing—and how the FTC, SEC, and NAD are ramping up enforcement. Drawing lessons from greenwashing, they unpack real risks, common red flags, and what regulators expect. Julie shares a compliance-ready framework to make truthful, substantiated AI claims that build trust, showcase real capabilities, and avoid penalties or competitor challenges.