Always Be Testing

← Always Be Testing24 Aug · 35 min

#132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange

#132 Turning App Confetti Screens Into Revenue | Michael Gants & Tye DeGrange24 Aug35 min

Michael Gants, founder and CEO of Encore, breaks down how apps can turn unused "streak" and celebration screens into a new revenue stream, without a single ad or paywall. He shares how brands like Disney, Uber, and Apple are paying to reach users in their happiest moments, and why founders should be more afraid of a broken CAC/LTV ratio than of running a monetization experiment.