The Secret to Building a Blue-Collar Brand People Love | Lance Ingram -Waterloo Turf | AO 68

What if the secret to building a great business had nothing to do with the product… and everything to do with purpose, people, and brand? In this episode of the American Operator Podcast, we sit down with Lance Ingram, founder of Waterloo Turf—one of the fastest growing artificial turf companies in America. What started as a simple turf business became something much bigger: a lifestyle brand built around giving people their time back, building strong teams, and creating a culture custo...