About this podcast

I'm launching the shortest B2B podcast: B2B in 15. Every episode has 15 minutes of non-stop value about one single B2B marketing topic. Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts: 1. The chit-chat Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value. 2. The length Podcasts can take very long. My commute to work is 20 minutes. I…