Sports Aren't Just Games Anymore (Part 2) | Why LeBron Can't Retire Yet

Can the NBA afford for LeBron James to retire? In Part 2 of this Beyond Normal Media conversation, Kenny Groom and Less Bless dive into one of the biggest questions facing professional basketball. As international stars continue to dominate the league and player brands become larger than ever, what happens when the NBA's biggest attraction eventually walks away? From LeBron James' economic impact to the rise of Victor Wembanyama, player empowerment, and the future of American basketball, this...