E106: CJ Hetherington (Limitless): Prediction Markets, the World Cup & Crypto's Next Decade

<p>In this episode, we cover CJ Hetherington&#39;s path from a self-taught teenager trading crypto in the UK&#39;s Lake District to Co-Founder and CEO of Limitless, one of the fastest-growing prediction market platforms built on Base. </p><p>CJ walks through his early builds - a gamified NFT protocol, the Atlantis World metaverse — and how a chance conversation led him and his Ukrainian co-founder to raise crypto donations for humanitarian aid within hours of the full-scale invasion, eventually hosting a hackathon inside a bomb shelter with Vitalik Buterin. From there, he traces Limitless&#39;s founding in late 2023, why staying outside the Polymarket/Kalshi duopoly has been an advantage, the CFTC review process for US market entry, and why he sees institutional hedging — not sports betting — as the real endgame for prediction markets. We close on what Limitless saw in the data during the World Cup and CJ&#39;s read on where the broader crypto market is headed next.</p><p><strong>Sponsored by FirstRead</strong> — the AI-powered contract review tool built for lawyers who don&#39;t have time to read every clause twice. Use code <strong>BYNDTHECODE10</strong> for 10% off at <a href="https://first-read.com/signup?ref=BEYOND2026">⁠first-read.com/signup?ref=BEYOND2026⁠</a>.</p>