The Funnel Is a Pinball Machine - with Perdue Farms' Jack Kneuper

This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms. Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator content, search, retail media, product pages, reviews, promotions, and in-store experiences. He also shares how Perdue is thinking about retail media measurement, AI-assisted reporting, campaign automation, and scaling creator-led content without losing authenticit...