Why Brian Berger wishes he'd gone wholesale from day one

<p>Brian Berger came into consumer from a consumer internet background, and that combination is exactly why Mack Weldon was built the way it was: a brand with a direct customer relationship at its core, a data-informed operation, and a product formula applied to a category most brands had written off as commoditized.</p><p>Nearly 15 years in, he knows where that approach held up and where it cost them.</p><p>Topics discussed:</p><ul><li><p>Applying a performance-fabric product formula to commoditized men's basics</p></li><li><p>Why multichannel wholesale would have built profitable revenue faster than DTC</p></li><li><p>Managing the tension between growth investment and a self-sustaining business</p></li><li><p>Why brand marketing and growth marketing require fundamentally different skill sets</p></li><li><p>What actually drives repurchase when CRM and email cadence hit their ceiling</p></li><li><p>Building a data foundation that teams can interrogate and act on rather than just report from</p></li><li><p>Where AI-generated creative works now for physical product brands and where it still falls short</p></li><li><p>What Mack Weldon is seeing from agent-based search traffic and how they're thinking about it</p></li><li><p>Why persona-based dynamic landing pages are an emerging personalization approach worth watching</p></li></ul>