Trust Is A Business Asset You Can Practice with Kitt Letcher

Trust isn’t a warm, fuzzy value statement. It’s a hard business asset that lowers sales friction, increases repeat customers, and gives you breathing room when a project goes sideways. We sit down with Kit Letcher, President and CEO of the Better Business Bureau serving Central Oklahoma, to unpack what trust looks like on an ordinary Tuesday for small business owners, leaders, and teams trying to grow in a louder, more skeptical market. We talk about why small business is Oklahoma’s economy,...