Rebuilding the Business Every Time You Outgrow It | Canon Baldridge of Integria Construction

Canon Baldridge started Integria in 2023 with no connections in California and no book of business to fall back on. Every hire since has forced him to redefine his own role, from hands on tools to project management to marketing and sales. He has assembled a stack of software and outside partners piece by piece, adding each one only when the last version of the business stopped working. Three years in he is rebranding as a design build firm because a run of change orders proved the model itself had outgrown its usefulness.

In this episode you will learn: The software stack Canon runs a four person company on, and the one piece he preaches like the gospel The outside partners Canon relies on for clarity, branding, and administrative help How Canon divides work between a virtual assistant and AI so neither one runs unchecked The weekly meeting he and his wife have not missed in two years, and the $200 rule that guarantees it The two words Canon says every owner needs before they can build anything worth keeping Listen to the full episode and learn more about Integria here.