How to turn Social Media followers into paying customers : Maddie Borge, Founder of Pastael

In this week's episode of Business Class, Vicky Owens sits down with Maddie Borge, founder of Pastael, the travel accessories brand that's redefining the way we travel. What started as a simple idea to solve a common travel problem has grown into a thriving e-commerce business, with Maddie building a loyal community through social media, smart branding and a relentless focus on creating products people genuinely love. In this episode, Maddie shares the reality of launching a product-based bus...