About this podcast

Subscription models, marketplaces, SaaS, and service companies each have distinct unit economics, growth levers, and competitive moats. In this show, Lucas and Luna dissect how businesses like Netflix, Uber, Salesforce, and McKinsey actually make money — comparing CAC, LTV, churn rates, and contribution margins. Lucas brings journalistic rigor, cross-referencing financial filings and case studies; Luna challenges assumptions about scalability, pricing power, and customer lock-in. Each episode…