Therapy in the Pause: Callie Simons Talks Rebuilding a Creative Business - Created By CTB

A cease and desist can feel like a career-ending punch, but what if it’s also the moment you finally build the brand you were meant to lead? I’m joined by Callie Simons, the founder and creative force behind Created by CTB (many of you first knew her as Cal the Baker), and she tells the real story behind her rebrand, the trademark opposition that forced a sudden stop, and how she turned that disruption into a clearer business identity. We talk about the intentional pause and why it’s not a f...