Episode 232: Verdant Strategies Founder, Rachel Wright on Business Growth in The Cannabis Industry

Recorded live at ICBC Berlin 2026, Chuck sits down with Rachel Wright of Verdant Strategies to discuss building a sustainable business in an industry defined by constant change.

From navigating regulatory uncertainty and international expansion to creating financial roadmaps that actually work, Rachel shares why strategy, not just growth, is the key to long-term success.

The conversation explores the evolving European cannabis market, lessons learned from years of attending ICBC Berlin, and why companies often fail by scaling too quickly before fixing the fundamentals. Rachel also explains how aligning leadership, sales, operations, and financial goals can help businesses stay focused in one of the world's most dynamic industries.

Whether you're a cannabis entrepreneur, investor, executive, or simply interested in the business side of the industry, this episode offers practical insights on how to build a stronger, more resilient company.

🔥 Topics CoveredThe evolution of ICBC BerlinWhy Europe is becoming a major cannabis marketSupply chain and regulatory challengesBuilding financial roadmaps for cannabis companiesCommon mistakes businesses make when scalingWhy revenue alone doesn't solve operational problemsAligning leadership teams around strategic goalsThe importance of forecasting and planningLessons from consulting cannabis businessesNetworking and international collaboration

👤 GuestRachel Wright

Verdant Strategies

🌐 Website: https://verdantstrategies.com

⏱️ CHAPTERS00:17 First Impressions of ICBC Berlin 2026

00:55 Why ICBC Continues to Grow

01:26 Why Berlin Is the Perfect Venue

02:01 Opportunities in Europe's Cannabis Market