CMO Convo

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Adam Azor | Your game plan for the end of third-party cookies | CMO Convo

Adam Azor | Your game plan for the end of third-party cookies | CMO Convo13 Feb 202447 min

<p>2024 is set to be the year that marketers finally bid farewell to third-party cookies. But what comes next?</p><p>Adam Azor, EVP of Global Marketing at Sportradar, joins us to share his insights on how the marketing landscape will look when there's no more third-party cookies, and what you need to be prepared.</p><p>Adam believes this is going to be one of the biggest shake-ups the industry has ever seen, but he has excellent advice on how you can change the challenges of this brave new world into success.</p>