CMO Convo

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Liz Dolinski | What the heck has happened to social media? | CMO Convo

Liz Dolinski | What the heck has happened to social media? | CMO Convo20 Sept 202339 min

<p>Social media is going through some turbulent times lately. Algorithms are reducing brands' organic reach, mismanagement has made certain platforms a much less viable place for advertising, and overall, tried and tested tactics are losing their efficacy.</p><p>With all this and more in mind, we sat down with Fractional CMO, Liz Dolinski, to answer the question "What the heck has happened to social media?" and how can CMOs respond?</p>