Out of sight, out of mind? The real challenge of retention

<p>In this episode of CMO Therapy, Lucy sits down with expert marketing leader and Brand &amp; Marketing Director at Zego, Ingrid Sierra, to unpack one of the toughest challenges in B2B marketing: what really happens after the contract is signed.<br>Because let’s be honest… once the high-fives fade and onboarding is done, most customers aren’t thinking about you at all.<br>So why is retention so hard, especially in industries where interaction is low and pricing often wins the deal? And why won’t loyalty schemes and “just checking in” emails save you?<br>Lucy and Ingrid dive into the messy middle between onboarding and renewal, from NPS drop-offs and usage gaps to gamification, trust-building and showing up in the moments that actually matter.<br>As Ingrid puts it: “If they choose you because of pricing, you need to make sure that at renewal they actually choose you for the right reasons.”<br>If you care about churn, growth and earning the right to show up when there’s no obvious reason to, you&#39;ll love this episode.Music clip by Filo Starquez, Divergence</p>