CMO Therapy

← CMO Therapy7 Jul · 35 min

The CMO advantage AI can't fake

The CMO advantage AI can't fake7 Jul35 min

<p>AI can spit out a flawless marketing strategy in three seconds flat. What it can&#39;t do is tell you when to trust your gut in the room. That&#39;s exactly what this episode of CMO Therapy gets into.<br>Lucy is joined by the brilliant Roopa Ramaiya, who&#39;s gone from Canary Wharf banking to Barcelona fintech to construction tech, and never once stuck to one lane. Together they get into the messy, honest stuff: career pivots, moving into industries you know nothing about and why &quot;must have industry expertise&quot; on a job spec might just be code for fear.<br>Roopa doesn&#39;t hold back either. As she puts it, &quot;industry expertise is often a proxy for fear.&quot; Ouch, but also... true.<br>They talk judgement, commercial instinct, reading the room and why the best CMOs aren&#39;t the ones who&#39;ve mastered one industry, they&#39;re the ones who can walk into a new one and get credible, fast.<br>If you&#39;ve ever felt the fear of jumping ship, this one&#39;s your permission slip.<br>Music clip by Filo Starquez, Divergence</p>