Boiling the ocean won't fill your funnel

<p>Ever feel like marketing success is just about doing more - more channels, more activity, more noise? In this episode of CMO Therapy, Lucy is joined by the brilliant Lauren Berkemeyer, CMO at YuLife, to unpack why that &quot;boil the ocean&quot; approach is quietly wrecking budgets, trust and focus across marketing teams everywhere.</p><p>They get into:</p><ul><li><p>Why high-volume, low-relevance outreach is actively damaging your funnel (the stats are brutal: 73% of B2B buyers avoid suppliers sending irrelevant outreach and 81% straight-up ignore generic messaging)</p></li><li><p>How to use AI for account intelligence without losing the human touch that builds real trust</p></li><li><p>Why patience, not speed, might be your most underrated sales and marketing weapon</p></li><li><p>And why so few marketers actually know their ICP and what that&#39;s costing them</p></li></ul><p>As Lauren puts it: &quot;One in four are your real trailblazers... those are who I want to find.&quot;</p><p><br></p><p>If you&#39;re ready to trade spray-and-pray for precision, relevance and a much healthier funnel, this one&#39;s for you.</p><p>Music clip by Filo Starquez, Divergence</p>