217. How to Turn Data Chaos into Growth with Tim Shea

Tim Shea is the founder and CEO of LatticeWork Insights, where he has spent a decade helping DTC and retail brands untangle data spread across dozens of disconnected platforms. Before that, he built a 25 year career across software engineering, data, and advertising, including years selling data solutions into major media agencies.

Most brands have data trapped in Meta, Google, TikTok, Shopify, Amazon, QuickBooks, Salesforce, and Klaviyo, and stitching it together every week eats up expensive leadership time. Tim argues this manual reporting cycle is a hidden cost most founders never account for.

The conversation covers when a brand is actually ready to invest in analytics, why LTV and CAC are stories rather than single numbers, and why he tells clients to fund analytics the same way they fund ad spend, expecting a real return. Tim also breaks down where AI genuinely helps data teams and where it creates expensive slop instead.

Listeners walk away with a clearer framework for knowing when their reporting problem is actually a decision-making problem, and what it costs to keep ignoring it.

Website: https://expanio.com/

Podcast website: https://expanio.com/commerce-untold-podcast/

Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@CommerceUntold

Guest: Tim Shea, Founder and CEO, Latticework Insights

Tim Shea's LinkedIn: linkedin.com/in/sheanineseven

Milked Media: https://latticeworkinsights.com/

Key Takeaways: