212. The Retention Playbook Most DTC Brands Ignore ft. Vira Sadlak

Vira Sadlak is a Retention Marketing Strategist at Flowium, a retention-focused agency and Klaviyo Platinum Partner specializing in email, SMS, and lifecycle marketing for e-commerce brands. She works with DTC brands across categories to build the automated systems that turn one-time buyers into long-term customers.

Most brands pour their budget into acquisition and go quiet the moment a customer converts. That silence is expensive. This episode gets into exactly what brands are leaving on the table and how to fix it.

Eitan and Vira cover the nine foundational flows every brand should have in place, why segmented lists often outperform full sends revenue-wise, and how to build customer journeys that branch based on behavior rather than treating every buyer the same. They also get into the mechanics of growing and identifying your subscriber list, including identity resolution tools and zero-party data collection through quizzes.

The conversation goes deep on KPIs that actually matter (open rates are no longer one of them), when and how to layer in SMS, the deliverability mistakes that land you in spam, and where AI fits into retention strategy today. Listeners will walk away with a clear framework for building retention programs that generate consistent revenue without relying on one-off campaigns.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/commerce-untold/

Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiVideoCommerce/featured

Guest: Vira Sadlak, Retention Marketing Strategist, Flowium

Vira Sadlak's LinkedIn: https://www.linkedin.com/in/virasadlak/

Flowium: https://flowium.com