How We Used a Billboard to Celebrate and Build Our Community

Today, Kristina and Maria are sharing the story behind one of their biggest High Vibe Women moments yet: taking over a billboard in Toronto’s Yonge-Dundas Square and surprising 25 women from their community by putting them on it. What started as one of Kristina’s big ideas quickly became something much more meaningful. Instead of making the billboard about themselves, Kristina and Maria used the milestone to celebrate the women who believed in High Vibe Women, supported the community early on...