Question Everything: How to Innovate Construction Materials and Methods

Sam Fertik went from running a 20-course tasting restaurant in Manhattan to building homes out of concrete and steel that he says last a thousand years. He's the CEO and Founder of Carbon Custom Builders. In this episode, Sam and Eric trace the chef-to-contractor journey and the one question that reshaped his whole business. Why are we still building houses the way we did in 1850?

What you'll learn:

What ICF (Insulated Concrete Forms) is and why it turns homebuilding into a repeatable science

Why the average home lasts 30 years and how concrete-and-steel construction changes that

How a chef's recipe mindset applies directly to running a construction company

The "go to the biggest problem" lesson and why owners have to be both visionary and implementer

Why Sam says sales is the one thing that kills a small business

Connect with Sam Fertik and Carbon Custom Builders:

Website: https://www.carboncustombuilders.com/

LinkedIn: https://www.linkedin.com/in/sam-fertik/

Instagram: https://www.instagram.com/carboncustombuilders/