The Ultimate Soft Skill: Leveraging Etiquette to Explode Professionally with Alison Cheperdak

In this episode of the Creator Method Podcast, Gary Lipovetsky sits down with Alison Cheperdak, etiquette expert, author, former lawyer, news anchor, White House staffer, founder of Elevate Etiquette, and Creator Method member, to unpack why modern etiquette is becoming one of the most important skills for creators and personal brands.

Alison explains how creators may be quietly losing trust, opportunities, brand deals, and long-term credibility through small communication mistakes, from rude DMs and poor follow-ups to oversharing online and confusing “authenticity” with bad manners. She also breaks down why etiquette is making a comeback in 2026, how to show up more professionally online and offline, and why soft skills can be the difference between having an audience and building a real community.

This conversation is a practical guide for creators who want to build a personal brand that lasts, communicate with more confidence, and become someone brands, audiences, and business partners genuinely trust.

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https://www.instagram.com/garylipovetsky?igsh=MWVoMXUycmhtMDZ5eg==

Follow Alison on Instagram: https://www.instagram.com/elevateetiquette?igsh=NGMxMjMxcXd5eG13

Timestamps:

00:00 Intro

02:00 Why etiquette matters for creators