From $0 to $1,000 Haircuts: The Power of Personal Branding

In this episode of the Creator Method Podcast, Gary Lipovetsky sits down with Alexi Michael, a world-class barber, educator, and personal brand builder who turned his skill into a seven-figure business and now charges up to $1,000 for a haircut.

Alexi shares his journey from leaving Montreal at 18, training in London, building one of Toronto’s biggest barber communities, and eventually moving to Miami to step into bigger rooms, bigger opportunities, and a bigger version of himself.

This conversation goes far beyond hair. Gary and Alexi unpack what it really takes to build trust, charge premium prices, create viral content, and turn a traditional skill into a modern media-driven business. They also discuss why talent alone is not enough, why most skilled people stay invisible, and how personal branding can become the biggest asset in your career.

Follow Creator Method:

Instagram: https://www.instagram.com/creatormethod

TikTok: https://www.tiktok.com/@creatormethod

YouTube: https://www.youtube.com/@CreatorMethod

Follow Alexi on Instagram:

https://www.instagram.com/aleximichael

Follow Gary on Instagram:

https://www.instagram.com/garylipovetsky?igsh=MWVoMXUycmhtMDZ5eg==

Timestamps: