The Rise of Agentic AI: Shelly Palmer on Strategy, Agentic Commerce, Trust and Autonomy

<p>Fern Potter speaks with Shelly Palmer, Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, about what agentic AI means for advertising and why it’s a behavior shift and not a trend cycle.  </p><p>They discuss why traditional funnel and channel playbooks are being restructured, and how brands must rethink trust and responsibility in an AI-driven environment. Listen to discover how agentic AI is reshaping strategy, structure and execution across media.</p>