The best savings product your bank offers is the one it advertises less

At least 44% of Indians have their money sitting in savings accounts. These accounts earn only about a fraction of what a fixed deposit pays. But even though FDs earn more, the payoff is that you have to lock away your money for longer, and pay a penalty if you break the account prematurely.

But did you know there's a product built to solve this exactly? It's called a Flexi-FD, and it promises FD-level returns with the liquidity that comes with savings accounts. Most banks offer it. And yet, not a lot of people have heard of it.

The Ken's Inderpal Singh gets into why banks aren't exactly rushing to popularise a product that's supposedly a win for depositors, and what "flexible" doesn't always mean in practice.

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