Decoding AI for Marketing

← Decoding AI for Marketing25 Aug · 35 min

The Next Renaissance: Why AI Is Infrastructure, Not an App

The Next Renaissance: Why AI Is Infrastructure, Not an App25 Aug35 min

Is AI really the story of our time—or is humanity?

In this special conversation at the MMA’s CMO & CEO Summit, former OpenAI Head of Go-to-Market Zack Kass joins host Greg Stuart to explore what he calls the “next renaissance”: a future where intelligence becomes abundant, AI agents reshape how consumers make decisions, and marketers must rethink how they create value. Zack argues that AI is not simply another software application—it’s foundational infrastructure that will transform how people work, shop, and interact with brands.