
← Decoding AI for Marketing21 Apr · 47 min
AI is Rewriting Discovery. Are You Ready?
AI is Rewriting Discovery. Are You Ready?
Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and beyond - and a small sample isn’t enough to build a plan. He explains how Evertune samples AI platforms to help brands better strategize across channels, plus new tactics they’re experimenting with like retargeting users after they’ve searched for products with AI.