Why Going Viral On Social Media Will Not Make You Rich

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Michael Hunter drove up from just down the street to sit down with Steve Trang on the Disruptors Podcast and expose the biggest lie in the personal branding and influencer industry — the belief that more followers equals more money. Michael is the founder of PersonalBrand.com and Spiffy Checkouts, has served as an external CMO for Brendon Bouchard where he helped build his entire internal marketing team and ran his launches from 2015 to 2017, has worked with Jim Kwik, Harvey McKay, Pete Vargas and dozens of other major names, and has powered over one billion dollars in creator revenue through his systems and software. In this episode Michael breaks down why most influencers with massive audiences make almost no money and what separates the creators who actually get rich from the ones who go viral and stay broke, the four stages of a personal brand business from zero to seven figures and the specific mistake most people make that keeps them stuck between stage one and stage two, why the invisible tax is silently driving away your best clients before they ever reach out to you, how his client Eliza went from a $5K keynote she could not raise to a half-million dollar corporate contract in under a year by discovering the single word that connected her entire life story, and why fulfillment and getting clients predictable repeatable results is the only thing that actually builds a brand that lasts.