The AI Shift Every Distributor Must Be Ready For with Jason Nyhus of Shopware

<p>What does AI actually mean for distributors and wholesalers — and what happens if you wait too long to find out?In this episode, Karthik sits down with Jason Nyhus, President of North America at Shopware, to unpack one of the most critical inflection points in B2B e-commerce. Jason brings 20+ years of industry experience and a front-row seat to how AI and agentic commerce are reshaping the e-commerce landscape faster than most distributors and wholesalers realize — and why the industry is at an existential fork in the road around it.From agentic commerce and Shopware&#39;s Digital Sales Room to why ERP integration is the air every distributor breathes, Jason breaks down what it takes to build a B2B commerce strategy that fits your business — not the other way around. Plus, what the fastest-growing e-commerce platform in North America is doing differently with AI, and why the underdog mentality is still driving it forward.</p>