The Top Cause of Wasted Ad Spend

Brett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients' advertising performance on platforms such as Meta, Google Ads, and TikTok. He says the platforms are merely algorithms that respond to data. Good data leads to good results. Bad data wastes money, a kind of "garbage in, garbage out." In this episode, Brett addresses common ad setup errors, optimization opportunities, campaign management tools, and more. For an edited and condensed transcript with embedded audio,...