How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community

Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5million last year and are growing fast via their Shopify store & Amazon.

In this episode, Tariq shares how BLD BRO grew from a small Instagram community into a multi-million-pound eCommerce brand. He reveals the practical decisions behind that growth, including their Amazon launch, lean SKU strategy, in-house fulfilment, and why they outsource specialist marketing expertise instead of trying to do everything themselves.

Hit PLAY to hear:

🚀 How BLD BRO grew from250 Instagram followers to £3.5M in sales 🛒 Why Amazon became a third of UK revenue within months of launch 📦 The 5-SKU strategy that keeps growth simple and profitable 💡 Why they rejected Kickstarter despite already having a community 🧠 The founder mindset shift: “We’re not eCommerce experts” 🏭 The surprising reason they insist on keeping fulfilment in-house in Birmingham

Key timestamps to dive straight in:

[05:41] Early funding and avoiding crowdfunding

[09:45] Keeping product line focused

[10:59] Managing product diversity and packaging

[16:41] Building an eCommerce team

[17:43] Optimizing website conversion strategies

[23:00] Starting the hair loss journey

[25:58] Listen to Tariq’s Top Tips!