EP 77: Justin McBroom, Operations Data Specialist

Justin has a way of making the oilfield and the data world feel like they’ve always belonged together. He walked us through how he’s helped teams untangle messy workflows, clean up data quality issues, and actually make analytics useful instead of overwhelming. From his time at Marathon Oil to experimenting with tools like Snowflake and Alteryx, he’s all about boosting efficiency and giving people the confidence to make smarter decisions. We also ended up talking about where AI actually fits into oil and gas, not the hype, but the stuff that genuinely moves the needle.

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Click here to view the episode transcript.

00:00 - Intro

01:12 - Justin McBroom Introduction

05:29 - Data as a Strategic Asset

09:08 - Accessing Data Effectively

11:04 - Optimizing Spotfire Performance

14:30 - Common Pitfalls to Avoid