27: Easier To Land, Scale and Choose? What Asset-Led Innovation Delivers with Kezia Cottrell

Episode 27: Kezia Cottrell Easier To Land, Scale and Choose? What Asset-Led Innovation Delivers! April 2026 | 29 minute listen Kezia has led innovation agency-side for brands and client-side at brand owners. She specialises in asset-led innovation the idea that growth comes from seeing your existing brands, factories, formats, and packaging differently, not from inventing everything from scratch. In a world obsessed with big bets and breakthroughs, this is a far more grounde...