21: What Drives Consumer Experience Design with Kelly Stevens

Episode 21: Kelly Stevens What Drives Consumer Experience Design? November 2025 | 31 minute listen Our next compact episode focused on how to make products and brands more available, more premium and more responsible. Kelly Stevens the founder of the consultancy Brightly Coloured – Bringing Clarity to Experiences. She is a consumer experience designer [CED] with over 20 years in CPG including Kraft, Mars and Mondelez. We debate what drives CED most often. Is it availability, premi...