25: What Really Is Innovation With Nathan Baird

Episode 25: Nathan Baird What Really Is Innovation? March 2026 | 32 minute listen Nathan Baird is founder of Methodry and author of Innovator’s Playbook. He has spent over 20 years helping organisations across the world solve complex problems and drive innovation from Unilever and Les Mills to banks, breweries and start-ups. Innovation is one of the most over-used words in business. Marketers love to talk about it, but marketing science says: most brands overestimate innovat...