22: Connected Packaging the Real Driver and Benefit with Eddy Peters

Episode 22: Eddy Peters Connected Packaging; The Real Driver and Benefit! December 2025 | 31 minute listen Eddy Peters is client partner at IO.TT a Connected Experiences Platform. It helps the world’s biggest brands take customer relationships to the next level by bridging the gap between their physical and digital presence using tiggers like QR and NFC. Connected packaging gets talked about a lot in our world but what’s the real driver and benefit? Are brands using it to be more ...