About this podcast
Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower…
11 episodes · leisure
Farmers to Florists
About this podcast
Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower…
Recent episodes
- Crop Planning for Flower Farmers: Stop Guessing and Start Growing with Purpose26 May · 9 min
- Farmer vs Florist Pricing: What Customers Don’t Understand30 Apr · 6 min
- A Real-Life Look at Using Farmers to Florist for Weddings and Events16 Apr · 10 min
- How Flower Farmers Can Grow Without Burnout7 Apr · 6 min
- Why Logistics Matter More Than Pretty Flowers in Floral Sales31 Mar · 7 min
- The Secret to Selling More Local Flowers: Predictable Weekly Inventory24 Mar · 6 min
- Flower Farmer Outreach Tips: How to Approach Florists with Confidence17 Mar · 7 min
- Clear Communication Systems for Flower Farmers (So Florists Can Trust You)10 Mar · 6 min
- How to Sell Local Flowers to Florists: Understanding the Florist Mindset3 Mar · 7 min
- Farmers to Florists: Smarter Crop Planning + Better Floral Business Systems3 Mar · 12 min
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