Ep 207 - Why Free Isn't Free: The Truth About Live Launching

Send us Fan Mail Someone left "not free!!!!!" on one of my ads this week for a free workshop, ad my first response? It was genuine sadness and this episode is about exactly why. Because that comment tells a bigger story. About an industry that has burned its own audience with lazy free offers. About the visibility wound that has female founders bracing before they even hit publish. And about what it actually costs a founder to run a free live launch, the ad spend, the team hours, the hundreds...