Episode 049 - Jessica Rodriguez Hanselman of Crossed Keys Designs

<p>This week, we’re diving deep into all things weddings, florals, and conference life! We kick off with a full WPPI recap — sharing our experience staying at the newly renovated Rio, the highs and lows of conference events, and why the value you get is what you make of it.</p><p>Then, we sit down with Jess from Crossed Keys Estate, a family-owned wedding venue that has grown from a rustic tent site to a high-end luxury destination. Jess shares her journey running the in-house floral design division, Crossed Keys Designs, managing 100+ weddings a year, balancing business with motherhood, and hosting VIP events — including a wedding attended by Beyoncé and Jay-Z!</p><p>We get real about the behind-the-scenes labor of wedding florals, industry trends for 2025–2026, shifting client expectations, and how adapting your brand over time is key to long-term success. Whether you're a vendor, creative, or business owner in the wedding world, this episode is packed with insights you won't want to miss.</p><p><br /></p><p>You can check out her work here:</p><p>Website: https://crossedkeysdesigns.com/</p><p>Instagram: https://www.instagram.com/crossedkeysdesigns/</p>