Harnessing the Passion and Business of Equine Ownership With Sherri Helmond

Today, I have the pleasure of speaking with Sherri Helmond, Accounting & Financial Outsourcing Director, Equine Industry Leader at Dean Dorton. With more than 30 years of executive management experience, Sherri brings a unique blend of operational leadership, financial expertise, and industry insight to her role as Dean Dorton's Equine Industry Leader. As Equine Industry Leader, she works closely with clients to align financial strategies with the unique demands of the industry.

Sherri's areas of expertise include business planning, financial analysis, forecasting, and outsourced accounting. She is particularly skilled in implementing technology solutions, including Sage Intacct, to streamline financial processes, enhance reporting, and deliver actionable insights that support sustainable growth. Since joining Dean Dorton in 2019, Sherri has specialized in serving equine clients, leveraging her CFO-level expertise to help farm owners, trainers, and equine businesses strengthen operations, improve profitability, and plan strategically for long-term success.

Sherri and her firm, Dean Dorton, are an Advisor Member of FOX, and we are thrilled to have her expertise and thought leadership within our membership community.

We start with Sherri's views on where equine ownership sits in the bigger picture of an enterprise family's life and investment portfolio. She describes the different reasons and models for a family and their family office to be involved with breeding and owning horses.

There are many segments within the equine industry. Shery elaborates on how a family should evaluate and select the right segment, and how they should engage with all the industry players within their chosen segment of equine ownership.

One practical consideration for families who are passionate about owning or investing in horses is all the specialized expertise they need to be successful in this niche endeavor. Sherri offers her advice on how families and their family offices should assemble the right team of advisors with deep and relevant expertise in the equine space.

Do not miss this illuminating conversation with one of the foremost equine experts serving UHNW families and their family offices.