Wild Rye's 10-Year Journey w/ Founder, Cassie Abel

Wild Rye's 10-Year Journey w/ Founder, Cassie Abel24 Jul47 min

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Wild Rye is about to turn 10 years old, so Jonathan caught up with Wild Rye founder, Cassie Abel, to ask her about starting this self-funded, women-focused, technical outdoor apparel company back in 2016, and what has & hasn’t changed in the industry over the past decade. They also discuss product development, fundraising strategies, and how Wild Rye has navigated massive trade challenges. Cassie is a very open book, and today, she shares lots of great stories and insights.

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