John Costello: Letting Go to Build a Company That Lasts

Leading with Purpose. Building a Values-Driven Business.

In this episode of Growing With Purpose, Jean Moncrieff speaks with John Costello, owner of Cherry’s Industrial Equipment Corp, about his leadership journey and the evolution of building a values-driven company.

John reflects on aligning personal and company values, navigating the emotional challenges of ownership, and learning how to let go in order to empower others. He shares why transparency, gratitude, and employee well-being are foundational to strong business culture, and why running a purpose-driven company is harder, but ultimately more fulfilling.

This conversation explores the balance between hard and soft skills, the realities of leadership growth, and the lasting impact businesses can have on their people and communities.

Key themes include:

Purpose-driven leadership

Company values and culture

Transparency and trust

Employee engagement

Community impact

Personal growth as a leader

A thoughtful and honest conversation for leaders who believe business can be a force for good.